Over the last decade, an avalanche of brands with public-facing founders emerged. While a prominent founder can propel growth, customers use other factors to assess whether a brand is suited to their needs, according The State of Fashion: Beauty Volume 2.
Source
The End of the Founder-Led Era
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ROUND LAB Birch Juice Moisturizing UV LOCK SPF 45, 1.69 Fl Oz, Hydrating Lotion-like Lightweight Glow Sunscreen for Sensitive Skin, No White Cast, Fragrance-Free, Protector Solar, Korean Sunscreen | Hydrating Lotion-like Lightweight Glow Sunscreen
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